Discover Our Impact and Inspiration

  • Tom Fels - CEO of Animarem / Connecting People with Purpose

    Sustainability isn't a word that companies just use for branding, it's a way of business consciousness.

    Tom Fels, shares his insights on how to craft and sell ideas that drive meaningful, positive change.

    Listen to the full podcast to hear Tom’s valuable perspective on driving change through sustainable business practices.

  • Scaling Social Enterprises in Africa

    Tom Fels joined Monya Bassingthwaighte and Lesego Serolong-Holzapfel at the Earth Shot event where he was invited to share insights with EMBA students and alumni from The London School of Economics and Political Science (LSE).

    Tom spoke on the growth of the #BCorp movement and the need for funding to reach those who truly need it. He also highlighted the impactful work of Catherine Wijnberg at Fetola, who is building a fundable pipeline of SMEs and accelerating their readiness for investment.

  • Two is Better Than One! Tom Fels Returns to Print

    We’re thrilled to announce that Tom Fels is featured in another book by Tracey McDonald Publishers. After contributing to The Book That Every Leader Needs to Read, Tom returns with "The Promise You Keep" in the newly released The Book That Every Marketer Should Read.

    This must-read collection showcases insights from South Africa’s top thought leaders. Find it in leading bookstores or get the Kindle version here. Grab one—or both—and gain invaluable advice from seasoned leaders!

  • Outgrow the System Documentary Screening

    Animarem proudly presented the Cape Town premiere of Outgrow the System, a documentary exploring sustainable economic transitions. This free screening, supported by Workshop17, Groote Post Vineyards, and the film's directors Cecilia Paulsson and Anders Nilsson, invited audiences to reimagine the purpose of business in a regenerative economy.

  • Understanding the B Corp movement

    Animarem recently held 'Understanding B Corp Gathering' events in Cape Town and Johannesburg, uniting leaders to explore ESG strategies and B Corp certification. Led by Tom Fels, the gatherings featured insights from The Wren Design and partners like the Wellbeing Economy Alliance, empowering businesses to enhance their positive impact.

  • Celebrating Rogerwilco: Officially a Certified B Corp!

    Rogerwilco has proudly achieved #BCorp certification! Thanks to Tom Fels, animarem, and the entire team who drove this vision, we’ve joined the movement for purpose-driven impact. This milestone is a testament to our commitment to responsible business, and we hope it inspires others to embark on their own journey towards meaningful change.

  • Discovering Our Wings: Embracing the Teachings of Ocean WhiteHawk

    In Cape Town this week, we gathered with Ocean WhiteHawk for an inspiring session on Mastery and Manifestation. Through powerful storytelling and hands-on exercises, WhiteHawk led us to release fears, embrace purpose, and realize that “energy follows thought.”

  • Animarem announces B Lab partnership

    B Lab launches officially in Southern Africa in partnership with Animarem, enabling companies to drive and measure 'business as a force for good’. Intent on accelerating the shift towards conscious business, Animarem represents B Lab’s B Corporation Certification and the SDG Action Manager.

  • “What transformational travel means for sustainability in the luxury destination economy.” – Tom Fels

    As a luxury travel awakening looms, the greatest opportunity presented to destinations in decades could also be the origin of their greatest mistake. A sustainable approach is essential to preserve what makes these places unique.

  • From advertising to impact. Unpacking the narrative of how purposeful intent translates to shape-shifting action.

    Tom Fels joins Ross Drakes in deep conversation on One More Question.

  • Debating the merits of a regenerative way of doing business, based on purpose and shared value.

    Tom Fels joins Mike Stopforth in conversation on One Eyed Man, a Social Entrepreneurship podcast.

  • Compassionate capital and the renewal of our economy based on more inclusive value creation.

    Tom Fels joins Nompu Siziba on SAfm 'Market Update with Moneyweb'

  • Capitalism vs. care

    On Cape Talk, Tom Fels and Kieno Kammies discussed how sustainable practices can create lasting value for South African businesses. Fels highlighted the unique role of sectors like luxury and travel in driving conscious growth.

  • SA Businesses can reboot with inclusive practices.

    By Kelly Turner for coronavirusmonitor.co.za South African businesses have a unique opportunity to strengthen their recovery through inclusive practices.

  • Business for good drives a more equitable approach.

    Tom Fels joins Benito Vergotine on Smile 90.4 FM to explain why the for-good business movement is sustainable, equitable and will create opportunity in the long term.