We are Africa’s first global purpose consultancy, committed to making business a force for good.

Born of a Vision to see business positively shift the momentum of humankind, our Mission is to guide and power organisations toward an inclusive, sustainable economic future that better serves the natural world and its people.

This purpose-driven performance paradigm creates visionary, high growth futures for conscious businesses, combining brand success and sustainability.

Our Story

If the world’s biggest challenges are also our greatest opportunities, can businesses enjoy immense success and make a positive impact at the same time?

Animarem began courageously in 2020 as a calling to create a platform for a more conscious breed of business leaders, unifying knowledge with ideas and experiences to accelerate the brands, companies and cultures that will forge the future of work as we know it.

In our time, we’ve partnered with wholehearted leaders from purpose-driven companies, some of which are B Corp Certified, and many of whom aspire to make their own mark in the world - a legacy, if you will.

Experience shows us that those businesses can indeed enjoy growth and success, whilst staying true to their values and commitment to impact. If this approach is aligned with your aspirations, we would love to support you on your journey.

Tom Fels, Founder Owner of Animarem

Leading change in a global movement.

Going beyond business as usual, we play our part in being the change we want to see in the world.

Animarem is a Country Ally to the global B Corp movement for South Africa, B Tourism Africa Ambassador, an Ally of the Transformational Travel Council and member of the B For Good Leaders Network and the Wellbeing Economy Alliance.

Through our initiatives, we aim to actively build a community of ethical, purpose-driven leaders as collaborators and supporters for a resilient, regenerative economy.

An inspired collective

We are fortunate to be grounded in Cape Town, South Africa, but operate with a global mindset as a borderless organisation. We only partner with innovators, pioneers and change-makers at the top of their game in various disciplines to deliver bespoke solutions. This means we stay agile and focus on maximising delivery value .

Within our network of collaborators (both individuals and organisations), clients are able to access specialist skills that cross the divide from leadership development and employee engagement to brand and communications strategy or sustainability management.

Interested in the SDG’s?

The UN Sustainable Development Goals (SDGs) are the blueprint to achieve a better and more sustainable future for all.

We align our efforts and those of our clients behind the 17 areas of focus rather than work against the flow.

Start measuring and managing your performance against relevant SDG’s today by using the free SDG Action Manager, co developed by B Lab and the UNGC, or if you prefer to take on B Corp Certification, we’ll orient you around the B Impact Assessment which provides a holistic, quantitative approach to impact measurement and management.