Championing Ethical Outsourcing to transform the BPO industry with Boldr.

Client Context

In a world where talent is equally distributed, but opportunities are not, Boldr started in The Philippines with a mission to challenge the exploitation of communities that support traditional outsourcing operations, and has grown rapidly into an impact-driven global B Corp with over 1,500 world-class customer experience professionals from emerging economies around the globe.

We were tasked with supporting the company in an organisational development journey to solidify it’s position as the world’s leading Ethical Outsourcing company, integrating Customer, Employee and Societal Impact strategies.

Scope of Work

  • Supporting the personal and professional journeys of leaders across three core disciplines:

    + The Head of Marketing

    + The Heads of People Experience (PX), Talent Acquisition and Learning & Development

    + The Head of Impact

    + Supportive collaboration to the CEO and COO

  • Positioning Boldr as a company with a mission to change the BPO industry, for good:

    + Marketing Strategy Development and annual planning

    + Communication Strategy Development

    + Customer and Sales Engagement touchpoint upliftment

    + Brand Design CI refresh (advisory)

    + Brand Guideline (advisory)

  • Designing Impact into the fabric of the Boldr business:

    + Developed a unified Theory of Change business model

    + Internal Impact launch support

    + Transparent Pricing approach

    + B Corp advocacy and engagement guidance

  • Defined the Employee Value Proposition (EVP) as a core component of living the brand promise:

    + EVP Workshop and information harvesting

    + EVP Strategy development

    + EVP Embedding Strategy approach

    + Coaching support to 3 x departmental people leaders

  • Uniting collaborators for an integrated Customer Engagement and Business Development approach:

    + Discovery Workshops

    + Gap analysis and integration planning

    + Programme development

    + Integration Support

  • “Animarem has helped us own who we are as a B Corp and as a thought leader.”

    Alex Péna

  • “Amazing strategic minds, able to connect deeply and guide Boldr's mission and purpose”

    David Sudolsky - CEO

  • “Animarem unlocked so much strategic potential for our Impact workstream.”

    Glo Anne Guevarra

Shared Outcomes

By partnering with Animarem, Boldr have been able to enhance and integrate their impact work with their business ethos and brand identity. Our strategic expertise and deep connection to Boldr's mission enabled us to activate their purpose, guiding and empowering the team across multiple workstreams.

Clarity and Direction:

In our clients words, “Animarem's wealth of strategic experience closed the loop from idea generation to strategy development and execution, always keeping a strong impact lens in mind. Their unique blend of strategy, storytelling, and compelling messaging helped Boldr differentiate itself as an Ethical Outsourcing company. The collaboration resulted in a clear direction, tangible next steps, and a better embedding of Boldr's theory of change and impact story across departments.”

Strategic Potential Unleashed:

Through both strategy development and ongoing coaching, Animarem has helped Boldr’s leaders remove ‘mental blocks’ and create a newfound clarity across the board. The coaching sessions in particular have helped to translate new ideas into effective execution aligned with the businesses performance goals. Our client team noted that leveraging Animarem's extensive experience across various industries and best practices unlocked tremendous potential for their business.

Departmental Integration:

Animarem's involvement extended to multiple dimensions of the company, going beyond positioning, branding and marketing, to include impact and theory of change, people engagement, and people experience. Boldr benefitted from strategic thinkers who seamlessly partnered with department and functional leaders within the company to bridge the gap between desired brand identity and the operational reality.

Overall, our strategic guidance, alignment with Boldr's mission, and multidimensional support enabled Boldr to accelerate their brand identity, enhance market positioning, and effectively communicate their story to clients while reinforcing their commitment to blending performance with ethical practices.

“We understand our identity as a business even better and are more aligned to our ethos.” - Head of Marketing

“Partnering with one firm across multiple dimensions of the company has been instrumental to our progress.” - CEO